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    GO 2010 Horiz 


    GO Agenda

     

    DAY 1 — Friday, June 25, 2010

    10:00-6:30 p.m. Registration
    2:00-2:15 p.m. Welcome - Course Directors
       
    SESSION 1 SPECIAL LECTURE
    2:15-3:15 p.m. The GI Practice in an Era of Health Care Reform
    Robert A. Ganz, MD, FASGE
       
    SESSION 2 STRATEGIC MARKETING
    3:30-6:30 p.m. Positioning Your Practice for Success
    Eric N. Berkowitz, PhD
    7:00-9:00 p.m. Dinner
    7:30-8:30 p.m. Dinner Presentation: A History of Martial Arts—Lessons in Self-Defense
    Sa Bum Nim, 4th Dan, US Tae Kwon Do 
       

    DAY 2 — Saturday, June 26, 2010

    7:00-7:30 a.m.
    		 Continental Breakfast
    7:30-7:40 a.m. Welcome/Announcements
    Course Directors
    SESSION 3 PRACTICE EFFICIENCY
    Moderator: Joseph J. Vicari, MD, MBA, FASGE 
    7:40-8:10 a.m. Improving Practice Efficiency—Reaching the Next Level
    Joseph J. Vicari, MD, MBA, FASGE
    8:10-8:40 a.m. Improving Practice Efficiency—and Effectiveness!
    Daniel O’Connell, PhD 
    8:40-9:00 a.m. Can Efficiency and Quality Coexist?
    Thomas M. Deas, Jr., MD, MMM, FASGE 
    9:00-9:30 a.m. Roundtable on Practice Efficiency
    9:30-9:50 a.m. Refreshment Break and Exhibits
     
    SESSION 4 QUALITY AND SERVICE
    Moderator: : Colleen M. Schmitt, MD, MHS, FASGE
    9:50-10:15 a.m. Delivering Service Excellence
    Stephen E. Deal, MD 
    10:15-10:40 a.m. The Pursuit of Clinical Quality
    Joseph J. Vicari, MD, MBA, FASGE 
    10:40-11:00 a.m. Quality Measurement and Reporting— Practical Tips
    Douglas O. Faigel, MD, FASGE 
    11:00-11:30 a.m. Roundtable on Quality and Service
    11:30 a.m.-1:00 p.m. Lunch and Exhibits
    12:00 p.m.-12:40 p.m. Lunch Presentation:
    Tales of an Innovator—The Challenges of New Device Development in the U.S.
    Stefan Kraemer, MD, PhD, MBA 
       
    SESSION 5 INFORMATION TECHNOLOGY (IT) IN YOUR PRACTICE: TIPS, TRICKS, AND TRAPS 
    Moderator: Glenn D. Littenberg, MD 
    1:00-1:20 p.m. Your Web site—The Door Into Your Practice
    Reed B. Hogan, MD 
    1:20-1:40 p.m. EMR—The Dos and the Don’ts
    Craig Bakken, MBA 
    1:40-2:00 p.m. Hospital Coverage—IT and More
    Reed B. Hogan, MD     
    2:00-2:20 p.m. IT Roundtable
     
    SESSION 6 SPECIAL LECTURE
    2:20-2:50 p.m. This Above All—To Thine Own Self Be True
    Daniel O’Connell, PhD 
    2:50-3:20 p.m. Refreshment Break and Exhibits
     
    SESSION 7 ANCILLARY SERVICES AND SEDATION 
    Moderator: Klaus Mergener, MD, PhD, FASGE
    3:20-3:40 p.m. Beyond Endoscopy—Ancillary Services for the GI Practice
    Klaus Mergener, MD, PhD, FASGE 
    3:40-4:00 p.m. Sedation Models for the Endoscopy Center
    Lawrence B. Cohen, MD, FASGE 
    4:00-4:20 p.m. Roundtable on Ancillary Services and Sedation Issues
    SESSION 8 BRINGING CHANGE HOME 
    Moderator: Colleen M. Schmitt, MD, MHS, FASGE 
    4:20-4:40 p.m. Promoting Change In Your Practice
    Daniel O’Connell, PhD
    4:40-5:00 p.m. Change Management—Challenges and Practical Solutions
    Thomas M. Deas, Jr., MD, MMM, FASGE 
    5:00-5:20 p.m. Roundtable on Change Management
    5:30-6:30 p.m. Reception
       


    DAY 3—Sunday, June 27, 2010

    7:00-8:00 a.m. Early Bird Continental Breakfast Optimal Coding and Billing—Get Paid for What You Do
    Klaus Mergener, MD, PhD, FASGE and Glenn D. Littenberg, MD 
    8:00-8:10 a.m. Welcome/Announcements—Course Directors
       
    SESSION 9 THE FUTURE OF THE GI PRACTICE: INTEGRATED, ALIGNED, ALONE?
    Moderator: Klaus Mergener, MD, PhD, FASGE 
    8:10-8:30 a.m. Integrated Health Systems—To Join or Not To Join
    Chal Nunn, Jr., MD 
    8:30-8:50 a.m. Integrated Health Systems—Models for Strategic Partnerships
    Diane Cecchettini, RN
    8:50-9:10 a.m. The Future of GI within a Multispecialty Group
    Colleen M. Schmitt, MD, MHS, FASGE 
    9:10-9:30 a.m. The Solo GI Practice—How to Survive and Thrive
    Cynthia Yoshida, MD
    9:30-10:00 a.m. Roundtable on GI Practice Models and Integration
    10:00-10:20 a.m. Refreshment Break and Exhibits
     
    SESSION 10 SPECIAL LECTURE
    10:20-10:50 a.m. Successful Succession—Preparing Your Practice for the Effects of an Aging GI Workforce
    James T. Frakes, MD, MS, FASGE 
    10:50-11:10 a.m. Roundtable on End of Practice Issues
       
    SESSION 11 MEDICOLEGAL CORNER
    Moderator: Glenn D. Littenberg, MD 
    11:10-11:30 a.m. Making Your Practice Audit Proof
    Glenn D. Littenberg, MD
    11:30-11:50 a.m. Malpractice Prophylaxis—Minimizing Legal Exposure
    Colleen M. Schmitt, MD, MHS, FASGE 
    11:50-12:10 p.m. Communication as a Risk Management Tool
    Daniel O’Connell, PhD 
    12:10-12:30 p.m. Roundtable on Malpractice and Risk Management Issues

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