Released on Mar 6, 2020

New ASGE Campaign to Prevent Colorectal Cancer


Downers Grove, IL (March 3, 2020) – At the start of the National Colorectal Cancer Awareness Month, the American Society for Gastrointestinal Endoscopy (ASGE), is launching the Value of Colonoscopy campaign.

With the tagline: Colonoscopy: The Cancer Prevention Screening Test, ASGE seeks to drive home the importance of early screening and detection to prevent colorectal cancer. Colorectal cancer is the second leading cause of cancer death; there may be nearly 140,000 new cases in 2020 alone.

The campaign aims to inform health care professionals and patients about the importance of screening, various types and effectiveness of screening available, and the vital role colonoscopy plays in saving lives.

With this campaign, ASGE seeks to help primary care physicians, and their patients, break through the clutter of information on screening methods and timing and overcome patient barriers to colonoscopy.

Colonoscopy is the only screening test recommended at 10-year intervals, as it’s, by far, the best test at finding precancerous polyps. Certain recommendations call for screening beginning at age 45 for all, and, particularly, for those from age 45 for certain racial groups.

With the help of primary care physicians, we can ensure patients understand how colonoscopy plays such a vital role in early colorectal cancer detection.

ASGE has launched a new landing page ASGE.org/Colonoscopy devoted to resources to enhance understanding of various screening methods and, in particular, colonoscopy and its effectiveness. Primary care doctors will find useful clinical information to stay abreast of colorectal cancer screening options and recommendations, including a Twitter tutorial series on colon polyps and associated issues. There will also be easy-to-understand collateral, such as posters and fact sheets, and videos that can be shared with patients.

Visit ASGE.org/ValueOfColonoscopy


About Gastrointestinal Endoscopy
Gastrointestinal endoscopic procedures allow the gastroenterologist to visually inspect the upper gastrointestinal tract (esophagus, stomach and duodenum) and the lower bowel (colon and rectum) through an endoscope, a thin, flexible device with a lighted end and a powerful lens system. Endoscopy has been a major advance in the treatment of gastrointestinal diseases. For example, the use of endoscopes allows the detection of ulcers, cancers, polyps and sites of internal bleeding. Through endoscopy, tissue samples (biopsies) may be obtained, areas of blockage can be opened and active bleeding can be stopped. Polyps in the colon can be removed, which has been shown to prevent colon cancer.

About the American Society for Gastrointestinal Endoscopy
Since its founding in 1941, the American Society for Gastrointestinal Endoscopy (ASGE) has been dedicated to advancing patient care and digestive health by promoting excellence and innovation in gastrointestinal endoscopy. ASGE, with more than 15,000 members worldwide, promotes the highest standards for endoscopic training and practice, fosters endoscopic research, recognizes distinguished contributions to endoscopy, and is the foremost resource for endoscopic education. Visit www.asge.org and www.screen4coloncancer.org for more information and to find a qualified doctor in your area.

 

American Society for Gastrointestinal Endoscopy
3300 Woodcreek Drive Downers Grove, IL 60515
P (630) 573-0600
F (630) 963-8332
 www.asge.org
 www.screen4coloncancer.org

Media Contact

Andrea Lee
Director of Marketing and Communications
630.570.5603
ALee@asge.org