Looking at GI Practice Management Differently

GI Practice Management in the Post COVID-19 Era


Saturday, November 21, 2020
8:00 AM – 4:30 PM CT

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As the healthcare delivery system experiences unprecedented disruption, organizations are facing entirely new challenges in providing services in models that are entirely new and constantly evolving. GI practice management in the post COVID-19 era will explore new strategies and approaches to provide the practice management tools to allow your practice to thrive, even in challenging times.

Register for this course or obtain team access with a bundled registration for GI Outlook (GO) - on-demand, and all Trifecta practice management courses. Save $200 when you purchase the bundle! View the registration tab to learn more.

NEW THIS YEAR: Virtual Exhibit Hall

ASGE’s Virtual Exhibit Hall in GI Leap will allow you to:
  • Explore the latest practice management resources, GI tools, equipment and technologies
  • Chat with Exhibitors
  • View video demonstrations
  • Access product literature• Network with attendees and exhibitors
  • Enter our raffle drawing
  • See list of participating exhibitors

What you will learn

Upon completion of this educational activity, you will be able to:

  • Engage in new strategies in practice management.
  • Employ useful strategies to effectively measure efficiency in entirely new deployment strategies.
  • Utilize new staffing approaches to “right size” your practice when not everyone is in the same place.
  • Learn strategies to communicate with referring physicians and patients in the hands-off environment.

Why you should attend

This course is designed for physicians, practice administrators, nurse managers involved in GI practice operations and practice professionals involved with the business management of a GI medical practice.

Course Directors and Faculty

Photo of Dr. Chapman

Frank Chapman, MBA
Ohio Gastroenterology
Columbus, OH

Randy Farber, MSHA
Chief Operation Officer
inSite Digestive Health Care
Oak Park, CA
C. Kefalas Headshot 10.2019
Costas H. Kefalas, MD, MMM, FASGE
Akron Digestive Disease Consultants, Inc.
Akron, OH



8:00 - 8:05 AM
Course Directors Welcome and Introductions

8:05 - 8:20 AM
Operating in an Environment of Recovery
Randy Farber, MSHA


For many practices COVID-19 has provided a “reset” for staffing. Many of the tasks have not changed but where they are performed have changed. How do you attract and maintain the right people? When working from home how do you
measure productivity? What is the right mix of staff?

8:20 - 8:40 AM
Rebuilding and Maintaining Staff
Costas Kefalas, MD, MMM, FASGE

8:40 - 9:00 AM
Working from Home – Running the Empty Office
Randy Farber, MSHA

9:00 - 9:20 AM
Right-Sizing in the New Era of COVID-19
Frank Chapman, MBA

9:20 - 9:40 AM
Questions and Answers

9:40 - 10:00 AM


How you choose to track data is just the beginning. Is your practice doing what is relevant to turn data into useful
information? This session will provide an overview of tracking both clinical and operational data and an analysis on transforming benchmarking data into valuable information for your practice.

10:00 - 10:30 AM
Operational Metrics – What has Changed?
Randy Farber, MSHA

10:30 - 11:00 AM
Clinical Operational Metrics – What has Changed?
Costas Kefalas, MD, MMM, FASGE

11:00 - 11:30 AM
Putting the Pieces Together: What We Are Seeing Right Now
Frank Chapman, MBA

11:30 AM - 12:00 PM
Questions and Answers

12:00 - 1:00 PM

1:00 – 1:30  PM
Preparing for Unit Survey During the Era of COVID-19
Frank Chapman, MBA

1:30 –2:00 PM
Questions and Answers


Navigating change in an ever-evolving healthcare and social media culture is essential to maintaining a thriving practice.
In this series of talks we will discuss key aspects of sustaining and growing your practice with tips on identifying change, being effective stewards of change, and implementing strategies through relationships and social media.  

2:00 - 2:20 PM
The "Hands-Off" Environment – The Place for Social Media
Randy Farber, MSHA

2:20 - 2:40 PM
Art of Managing Patient Perspective: Setting Expectations
Costas Kefalas, MD, MMM, FASGE

2:40 – 3:00 PM

3:00 – 3:20 PM
Communication Strategies in the New Normal
Frank Chapman, MBA

3:20 – 3:40 PM
Building a High-Performing Physician Referring Network
Frank Chapman, MBA

3:40 – 4:00 PM
Practice Viability in the Era of COVID-19
Costas Kefalas, MD, MMM, FASGE

4:00 – 4:30 PM
Panel Discussion

4:30 PM
Course Adjourns



GI Outlook 2020: This activity was approved for a maximum of 6.75 AMA PRA Category 1 Credits™

2021 Gastroenterology Reimbursement and Coding Update: This activity was approved for a maximum of 8.50 AMA PRA Category 1 Credits™

GI Unit Leadership: This activity was approved for a maximum of 8.50 AMA PRA Category 1 Credits™

Looking at GI Practice Management Differently:  This activity was approved for a maximum of 6.50 AMA PRA Category 1 Credits™

PHYSICIANS - The American Society for Gastrointestinal Endoscopy (ASGE) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. ASGE designates AMA PRA Category 1 Credits™ for this activity. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

PRACTICE ADMINISTRATORS, CODERS, ADVANCED PRACTICE PROVIDERS and NURSES - All Non-Physician participants in the GI Outlook (GO) and GI Practice Management Trifecta courses will receive a certificate of attendance specifying hours of education accredited for AMA PRA Category 1 Credit™.

How to get access for teams

A special note to purchasers on course access to your GI Team

Purchasers of these courses will be fully registered for all events purchased and do not need to take any further action for your access.  You may now share the links for these courses you receive in your confirmation email with members of your GI team that are responsible for helping to advance your practice operations in these areas.  In your confirmation email for the courses registered, you will find the below instructions on how your team can register with the links and receive CME/CE for these courses.

Instructional steps for members of your team to participate and claim CME/CE:

  1. Forward the included links to the appropriate team members that will also be participating in this educational activity. In order for these members to receive CME/CE and to access the recordings after the course, they must register using the appropriate course link.
  2. If team members are members of ASGE, have previously attended an ASGE programming event, or have purchased a product, they should register using the email address associated with their ASGE account. This allows ASGE to link participation to their ASGE profile.Creating a new account will establish a duplicate record.
  3. If they have never participated in any ASGE activity, an ASGE account will be created for the team member after they register through the provided link. Your team member will receive a confirmation email of their new ASGE account and login instructions to activate the ASGE account.Their CME and access to the course recording can be accessed through GI Leap, ASGE’s online learning platform, using this account.

If you need assistance, please contact ASGE Customer Care at info@asge.org  or 630-573-0600.



20/20 Vision Restored: GI Operations Designed Today for Tomorrow


GI Outlook

GI Reimbursement and Coding

GI Unit Leadership

Looking at Practice Management Differently

Best Value For Entire Team! Purchase All Four


Oct. 3, 2020

Nov. 19, 2020

Nov. 20, 2020

Nov. 21, 2020


Member Rate






Non-Member Rate






Live streaming participants will receive ongoing access to recordings of courses for which they registered via GILeap, ASGE’s online learning platform, approximately four weeks after the live event.

Register Now

Not A Member? Enjoy member rate when you submit a membership application with your registration. Visit ASGE.org/Join for more information.

Can’t attend? Purchase access to the recordings from GI Leap at Learn.ASGE.org approximately four weeks after the course.


Requests for refunds must be sent in writing at least two weeks before the activity to education@asge.org. Refunds will be subject to an administrative fee of $100. Attendee substitutions are permitted with ASGE authorization. ASGE has the right to cancel a program at any time at its discretion.

For more information about this or upcoming ASGE educational courses, please visit www.asge.org, email education@asge.org or call 630-573-0600.

Educational programming through the ASGE Institute for Training and Technology is supported, in part, by the ASGE Foundation. To donate visit ASGE.org.

Additional Information

ASGE Assurance to High Level Scientific Evidence and Adherence to Neutrality: ASGE is committed to you, our learners. We are committed to assuring the highest level of scientific rigor, research-based evidence and practicality to clinical use is conveyed throughout this educational activity. Members who designed this educational activity are carefully selected for their content expertise, teaching excellence and neutrality on the topic(s) being presented. ASGE requires all subject matter experts, committee members and staff planners who are in a position to control any aspect of content to disclose all relevant financial relationships with any commercial interests. Financial relationships in any amount is considered a potential conflict of interest, is peer-reviewed and resolved according to ASGE’s Educational Conflict of Interest policy and procedure prior to the start of this program.  

HIPAA Accountability: ASGE makes every effort to not include individually identifiable health information in this educational activity. To protect patient privacy, faculty are requested to de-identify patient related material in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

Educational Attributes: This ASGE educational program addresses the following desirable physician attribute(s) that align with ACGME/ABMS Competencies, Institute of Medicine Competencies and/or Interprofessional Education Collaborative Competencies: a) Medical Knowledge; b) Practice-Based Learning and Improvement; c) Provide Patient-Centered Care; and d) Employ Evidence-Based Practice.

ASGE’s Commitment to Our Learners: ASGE’s continuing medical education program consists of a diversified educational portfolio. Each educational activity serves to maintain, develop, or increase our learner’s knowledge, skill, and professional performance. It is our intention that you will be able to transfer this learning to the provision of services for your patients, the public and the endoscopy profession. Content developed for this educational activity is based upon a body of knowledge and skills generally recognized and accepted by the GI profession and ASGE’s standards of practice, the basic medical sciences, the discipline of clinical medicine, and the provision of health care to the public.

ASGE Outcome-Based Education Level
The course is designed to meet ASGE’s Level 2 on an anticipated outcome-based education (OBE) scale. ASGE’s OBE level designation is an educational indicator on what is anticipated for participants to gain from this program’s instruction and objectives.