GI Outlook 2017: The Practice Management Conference

Dates: August 11 - 13, 2017

Lights! Camera! Action! - Directing Your Practice to Excellence - GO Conference

The largest, most influential gastroenterology groups in the nation, as well as leaders of mid-size to smaller practices, are coming together at GI Outlook 2017, where you will— 

  • Strengthen your executive leadership skills to inspire individual and organizational excellence. 
  • Learn how to build the right GI team
  • Share best practices through networking with other GI leaders 
  • Explore case studies on practice integration 
  • Successfully manage change to achieve the strategic plan and performance goals of your GI practice 

GI Outlook is designed for all individuals involved in or who are seeking a future in GI practice business leadership, including gastroenterologists, nurse managers, and practice administrators. 


Upon completion of this educational activity, participants will be able to: 

  • Apply key principles in executive leadership to achieve the organization’s vision, strategic plan, and performance goals
  • Recruit and build a high-functioning GI team 
  • Assess and identify opportunities for efficiencies, growth, consolidation, or changes in approach in practice operations
  • Discuss how healthcare reform and the CMS Quality Payment Program may affect your practice 

Join your colleagues on August 11-13, 2017 in Hollywood, California for GI Outlook 2017: The Practice Management Conference to achieve business excellence.


directing your practice to excellenceAs a key member of a GI practice, you understand the critical role that business operations play in positioning your GI practice in the current health care environment.  Physician and staff leaders are charged with providing the best patient experience and care through their clinical and business operations, requiring a strong skill set in both leadership and operation management.

GI Outlook 2017 provides a unique opportunity to come together with other physician leaders and practice administrators to network, learn from the top experts in GI practice management, and to exchange tips and ideas as to how to address challenges and develop solutions for problems you are currently facing in your practice.

Highlights include:

  • Physician leadership—recruitment, onboarding, compensation, succession and exit strategies

  • Adapting to the new healthcare landscape

  • Operationalizing for Success—MSAs, profiting from ancillaries, financial/operational metrics, compliance

  • Case studies on practice integration—hospital, multi-specialty, physician-owned

  • Lively table discussions from large and small practice perspectives

  • Pre-conference workshops on financial management and strategic planning

Through breakouts, interactive discussions, and preconference workshops, this year’s practice management conference will offer learning and skill-building opportunities tailored to your practice size, practice arrangement, and leadership role.  Attend GI Outlook 2017—the gold standard for practice management training—and get the tools you need to set a clear vision and strategy, share diverse perspectives in leading the business side of a gastroenterology practice, embrace innovation and guide your entire team toward greater performance and profit.

Course Directors & Faculty

Course Directors

Bentley Edward
Edward S. Bentley, MD

Senior Partner
Santa Barbara Gastroenterology Consultants
Santa Barbara, CA

Alex Fernandez
Alejandro Fernandez, MBA, CMPE

Chief Executive Officer
Gastro Health
Miami, FL
Reed Hogan
Reed B. Hogan III, MD

Managing Partner
GI Associates & Endoscopy Center
Jackson, MS 











Invited Keynote Speakers

MartinWilliam “Marty” Martin, PsyD, MPH, MS, MA, CHES
Director and Associate Professor
Health Sector Management MBA Program
DePaul University
Chicago, IL

Invited Faculty 

Marcia Brauchler, MPH, FACMPE, CPC, COC, CPC-I, CPHQ
Physicians’ Ally, Inc.
Littleton, CO

Denise D. Burke, JD
Waller Law
Memphis, TN

Frank Chapman, MBA
Chief Operating Officer
Ohio Gastroenterology Group, Inc.
Columbus, OH

Alexander Cmil
Chief Financial Officer
Rocky Mountain Gastroenterology
Denver, CO

Viju P. Deenadayalu, MD
Managing Partner
The Oregon Clinic
Portland, OR

Craig Hunter
Senior Vice President
Coker Group
Alpharetta, GA

Costas H. Kefalas, MD, MMM, FASGE
Akron Digestive Disease
Consultants, Inc.
Akron, OH

Will Latham, MBA

Latham Consulting Group
Chattanooga, TN

James S. Leavitt, MD
Gastro Health
Miami, FL

Glenn D. Littenberg, MD, MACP, FASGE
Insite Digestive Healthcare
Pasadena, CA

Colleen M. Schmitt, MD, MHS, FASGE
Galen Medical Group
Chattanooga, TN

David Silvernale, BS, CPA
Chief Financial Officer
Minnesota Gastroenterology, P.A.
Minneapolis, MN

James A. Turner, Jr., MBA, MHA
Chief Executive Officer
Indianapolis Gastroenterology and Hepatology, Inc.
Indianapolis, IN

R. Todd Warren, MBA
Chief Executive Officer
GI Associates & Endoscopy Center
Jackson, MS

Karen L. Woods, MD, FASGE
Houston Methodist Hospital
Houston, TX

Pre-Conference Workshops: Friday, August 11, 2017
Enhance your experience and maximize your skills with one of these pre-conference workshops.
Both workshops are 7:30 am* – Noon


GO GI Outlook 2017This workshop is designed to help increase your proficiency in the
financial management of your practice. Through presentations, panel
discussions, and question and answer sessions, leading experts in the field will address the following topics:

  • Understanding What Costs are Relevant to Financial Decision Making
    David Silvernale, BS, CPA
  • Using Financial Reports to Evaluate the Condition of Your Practice
    Alexander Cmil
  • 10 Obstacles in Payer Contract Negotiations
    Marcia L. Brauchler, MPH, FACMPE, CPC, COC, CPC-I, CPHQ
  • Applying Pro Forma to Help Make Informed Decisions
    R. Todd Warren, MBA
  • Revenue Cycle Management from A to Z
    Alejandro Fernandez, MBA, CMPE
Learning Objectives:
  • Use fiscal reports to evaluate the performance of the organization.
  • Apply accounting and finance principles to make informed decisions regarding incorporating or disposing services and/or equipment.
  • Improve ability to conduct successful payer contract negotiations.


Presenter: William “Marty” Martin, PsyD, MPH, MS, MA, CHES
Making choices to achieve desired outcomes requires use of strategy. Grasp the essentials of key components of strategy, how and why they work, and how these components are deployed effectively. Understand how using strategy in thinking, planning and decision making works to create and sustain competitive advantage and value for your organization.

Learning Objectives:
  • Explain, in the context of organizations, the meaning and importance of system strategies and the ways strategies can be used.
  • List of types of creative foresight requirements and key strategic questions.
  • Examine the components and steps of strategy and complete a strategic planning audit.
  • Compare and contrast mission and vision statements.
  • Identify one’s own methods and characteristics of decision making.
  • Examine the seven criteria of strategic decisions.
  • Categorize decision type models and describe decision making tools.

    * Registration and breakfast take place from 7:30 – 8:00 am.
Agenda: August 11 - 13, 2017

GO California

Friday, August 11
Day one will focus on an array of important topics such as leadership, practice operations, physician recruitment, structure and governance and succession and exit strategies, followed by a panel discussion and breakout sessions representing small- and mid-sized GI practices to large size practices.

1:00 – 1:05 pm
Welcome and Announcements
Course Directors

1:05 – 3:00 pm
Scripting Your Approach to Leadership Excellence
William “Marty” Martin, PsyD, MPH, MS, MA, CHES

3:00 – 3:30 pm
Break and Exhibits

3:30 – 3:50 pm
Where Does Your Medical Group Go from Here?
Will Latham, MBA

3:50 – 4:10 pm
Strategic Physician Recruitment and Onboarding
Craig Hunter

4:10 – 4:30 pm
Paying for Good Physician Leadership
Colleen Schmitt, MD, MHS, FASGE

4:30 – 4:50 pm
Organizational Structure and Physician Governance
Glenn D. Littenberg, MD, MACP, FASGE

4:50 – 5:10 pm
Succession and Exit Strategies for the Medical Practice
Craig Hunter

5:10 – 5:30 pm
Panel Discussion: Leading from the C-Suite of Your Practice

5:30 – 7:00 pm
Networking Reception and Exhibits

hollywood iStock-616880970

Saturday, August 12
Day two will address the impact of healthcare reform on physician care, compliance requirements, including the 2018 Medicare Quality Payment System requirements, strategic planning for success, and a session of lively case discussions on integration and consolidation of physician practices and hospitals, multi-specialty practices and small physician-owned practices.

7:00 – 8:00 am
Continental Breakfast and Exhibits

tube iStock-185231773

8:00 – 8:05 am
Course Directors
8:05 – 8:40 am
Vision for Healthcare Reform and Its Impact on Physician Care
U.S. Department of Health and Human Services Representative
8:40 – 9:00 am
Questions and Answers
9:00 – 9:20 am 
Take 2: 2018 Requirements for the Medicare Quality Payment Program
Costas H. Kefalas, MD, MMM, FASGE
9:20 – 9:40 am
Alternative Payment Models: Are They Prime Time Ready?
9:40 – 10:00 am
Government Regulation: Its Impact on the Physician Practice
10:00 – 10:30 am
Panel Discussion: Adapting to the New Landscape of Healthcare
10:30 – 10:50 am
Break and Exhibits
10:50 – 11:10 am
A Private Payer Perspective: Vision of Health Care Delivery in the Modern Era
11:10 – 11:20 am
Questions and Answers
11:20 – 11:30 am
Breakout Session Transition
Breakout Sessions
  • Large and Medium Size Groups
  • Small and Medium Size Group
  • Preparing and Responding to CMS Surveys
  • Hot Topic
12:30 – 1:30 pm
Lunch and Exhibits
1:30 – 1:50 pm
Management Service Agreements: Getting Paid For What You Do
James A. Turner, Jr., MBA, MHA
1:50 – 2:10 pm
The Economies of Operation
Reed B. Hogan II, MD
2:10 – 2:30 pm
Knowing the Financial and Operational Metrics of Your Practice
Frank Chapman, MBA
2:30 – 2:50 pm
Denise Burke, JD
2:50 – 3:00 pm
Panel Discussion: From Strategic Planning to Operational Success
3:00 – 3:30 pm
Break and Exhibits
3:30 – 3:50 pm
Case Study 1: Physician Practice and Hospital

Karen L. Woods, MD, FASGE
3:50 – 4:10 pm
Case Study 2: Integration of Multi-Specialty Practices
Viju P. Deenadayalu, MD
4:10 – 4:30 pm
Case Study 3: Integration of Small Physician-Owned Practices
4:30 – 4:50 pm
Case Study 4: Consolidation
James S. Leavitt, MD
4:50 – 5:30 pm
Panel Discussion: Organizational Alignment for the GI Practice of the Future
5:30 pm

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Sunday, August 13
Day three wraps up with dynamic presentations from your GI Outlook Course Directors, offering both large and small practice perspectives on how to lead your practice to excellence, followed by lively table discussions, giving you the opportunity to engage with your colleagues and the experts in GI practice management, and gain actionable takeaways to integrate into your own practice.

7:30 – 8:00 am
Continental Breakfast

8:00 – 8:05 am
Course Directors

8:05 – 8:30 am
Leading Your Practice to Greatness: A Large Practice Perspective
Alejandro Fernandez, MBA, CMPE

8:30 – 8:55 am
Leading Your Practice to Greatness: A Small Practice Perspective
Edward S. Bentley, MD

8:55 – 9:00 am
Introduction of Table Discussions
Reed B. Hogan II, MD

9:00 – 10:00 am
Table Discussions

10:00 – 10:30 am
And the Winner Is…
Reed B. Hogan II, MD

10:30 am
Exhibitor Information

Exhibitors at GI Outlook 2017 get the exclusive opportunity to present qualified decision-makers the latest in products and services for the GI industry. Breakfasts, Friday’s reception, Saturday’s lunch and three breaks will be held in the exhibit area. 

GO exhibitorsPlease see the links below for more information: 

GO 2017 Exhibitor Information
GO 2017 Exhibitor Registration Form
GO 2017 LOA
GO 2017 Frequently Asked Questions
GO 2017 Loews Hollywood Audiovisual Form
GO 2017 Promotional Opportunities 

GI Outlook 2017 Exhibitors

Accreditation Association for Ambulatory Health Care (AAAHC)
Capital Anesthesia Partners, LLC
CapsoVision, Inc.
Captify Health
CRH Medical Corporation
gMed, a Modernizing Medicine Company
Healthmark Industries Company, Inc.
Ideal Protein
Mauna Kea Technologies
Olympus Corporation of the Americas
Outcome Health
Physician’s Endoscopy
Takeda Pharmaceuticals
Vital Therapies, Inc.

Hotel, Registration, CME

Hotel Information


hotel imageLoews Hollywood Hotel
1755 N. Highland Avenue       
Hollywood, CA 90028
Phone: 323.856.1200 or 855.563.9749 (Toll Free)
Room Rate: $229 Single/Double
Cut Off Date: July 7, 2017 (Reference “GO2017”)

ASGE has arranged a room block for this course at $229 Single/Double occupancy per night plus applicable taxes and fees.  It is recommended that you make your hotel reservations as soon as possible. Upon sellout of the block, room rate and availability will be at the hotel’s discretion.   


The Hollywood sign. The Hills. The Academy Awards. The TCL Chinese Theatre. The Hollywood Walk of Fame. The chic 20-story Loews Hotel is located in one of the most iconic neighborhoods in all of the United States. It boasts some of the best views in the city, with a prime location at the base of Hollywood Hills. When you pull up to the Loews Hotel, you will realize why this is such a special location—and an ideal choice for GI Outlook 2017.


Los Angeles has an array of things to do.  For a taste of stardom, window-shop along Rodeo D rive or cruise Sunset Boulevard.  For a different sort of stargazing, head to the fascinating Griffith Observatory.  Visit Universal Studios, only a short drive or train ride from the hotel, or the state-of-the-art Dolby Theatre, home to the Academy Awards.  Enjoy world-class dining options such as the historical Musso & Frank Grill, Wolfgang Puck’s Spago, Yamishiro Restaurant, and more!  Shop til’ you drop at Hollywood and Highland, high-end Beverly Hills, and spot celebrities at the Grove


JULY 13, 2017
Pre-Conference Workshop Rates Conference Rates Multiple Course Rates
Financial Management Strategic Planning GO Conference Financial Management
+ GO Conference
Strategic Planning
+ GO Conference
Physician Member
Course Fee if registered after July 13
Physician Non-Member
Course Fee if registered after July 13
Nurse/Practice Manager Member
Course Fee if registered after July 13
Nurse/Practice Manager Member
Course Fee if registered after July 13

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Four Ways to Save on Your GO 2017 Registration

1. Register by July 13 to receive early bird discounts
2. Register for two courses and save more
3. Team registration discount.  Save an additional $100 per person if you register as a team of three or more!  To receive this discount, contact ASGE Customer Care at 630-573-0600 or
4. Receive member-exclusive discounts. Not a member? Join ASGE prior to registering to qualify - simply submit a membership application with your registration form and receive the discounted member rate. Visit for more information.


Industry Representatives
Industry representatives interested in attending this course must contact Linda kay Tyler, Senior Director, Sales and Business Development (Tel: 630.570.5601; email: or Sara Estrella, Assistant Manager of Sales and Business Development (Tel: 630.570.5618; email: In compliance with ACCME guidelines, industry representatives may not participate in hands-on training or ask questions during a CME course.

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Educational programming is supported, in part, by the ASGE Foundation. To donate, visit



Physicians – The American Society for Gastrointestinal Endoscopy (ASGE) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. ASGE designates this live activity for a maximum of 17.75 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Pre-Conference Workshops: 3.75 AMA PRA Category 1 Credits™ each
GO 2017 Conference: 14 AMA PRA Category 1 Credits™
Pre-Conference Workshop and GO 2017 Conference: 17.75 AMA PRA Category 1 Credits™

Nurses – All nurse participants will receive a certificate of attendance specifying hours of education accredited for AMA PRA Category 1 Credits™. This certificate can be used toward nursing requirements.

Practice Administrators – The GI Outlook 2017 Conference is eligible for American College of Medical Practice Executive (ACMPE) Credit Hours. To apply this program toward your ACMPE continuing education requirement, please calculate the total number of clock hours you spent in educational sessions and enter your hours online in the “My Transcript” area of