Practical Solutions for the GI Practice

ASGE understands the risks that GI practices face as they attempt to embrace the complexities of today’s changing health care environment. The stakes are high and ASGE wants to be your partner in providing practical solutions to your GI practice.

ASGE Courses and Online Educational Offerings

Trifecta: Looking at GI Practice Management Differently

Dates: November 16, 2019

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 Overview         Reimbursement Course          Quality Course          Operations Course

Early Registration Discounts Extended -- Register Now!

This course is a part of the ASGE Practice Management Trifecta, a trio of courses that focus on the business side of your GI practice. Join experts in GI practice management, quality and safety, and coding and reimbursement as they provide practical strategies, best practices, and implementation tips. You and your team will acquire the resources and tools needed to maintain—and grow—a successful GI practice in 2020.
Why Attend

As the healthcare delivery system continues to change, practices are seeking best practices on issues facing the operations side of endoscopy. Looking at GI Practice Management Differently will explore new strategies and approaches to provide the practice management tools you will need to ensure your practice thrives.

Course Directors

chapman_bioFrank Chapman, MBA
Ohio Gastroenterology
Columbus, OH

Meier_Jennifer_bioJennifer Meier, MBA
University of Wisconsin-Madison, School of Medicine and Public Health
Madison, WI

Tompkins_bioHillary S. Tompkins, MD

Core Physicians
Exeter, NH

Who Should Attend

  • Physicians involved in GI practice operations
  • Practice administrators
  • Nurse managers
  • Practice professionals involved with the business management of a GI medical practice

Upon completion of this educational activity, you will be able to:

  • Engage in new strategies in employment management
  • Employ useful strategies to effectively benchmark clinically and operationally
  • Utilize new staffing approaches to “right size” your unit
  • Learn strategies to communicate with impact internally and externally

Looking at GI Practice Management Differently


Agenda — Subject to Change

7:00 – 8:00 AM
Registration, Continental Breakfast, and Continental Breakfast

8:00 – 8:05 AM   Course Directors’ Welcome and Introductions


8:05 – 8:20 AM   Looking at GI Practice Management Differently in the New Era of Health Care
Jennifer Meier, MBA

SESSION I:       Onboarding and Letting go
From onboarding a new employee to difficult conversations with staff, it is essential to understand the challenges and the scope of know-how needed in employment management. In this series of talks we will discuss the essential skills for hiring and firing staff, the proper documenting of an evaluation and managing disruptive employees.

8:20 – 8:40 AM
  Hiring and Firing
Frank Chapman, MBA

8:40 – 9:00 AM
  How to Evaluate Properly
Jennifer Meier, MBA

9:00 – 9:20 AM
  Disruptive Providers, Staff and Personalities
Hillary Tompkins, MD

9:20 – 9:40 AM
  Questions and Answers


9:40 – 10:00 AM

How you choose to track data is just the beginning. Is your practice doing what is relevant to turn data into useful information? This session will provide an overview of tracking both clinical and operational data and an analysis on transforming benchmarking data into valuable information for your practice.

10:00 – 10:30 AM  

Operational Metrics
Jennifer Meier, MBA

10:30 – 11:00 AM
  Clinical Metrics
Hillary Tompkins, MD

11:00 – 11:30 AM   How to Do an Analysis: Putting the Pieces Together
Frank Chapman, MBA

11:30 AM – 12:00 PM
  Questions and Answers

12:00 – 1:00 PM


Staff numbers and skill mix in endoscopy are influenced by health care industry changes, increasing patient complexity, and changes in sedation practices. This session will discuss staffing and the clinical and endoscopy unit setting and provide strategies in ‘right sizing’ your practice.

1:00 – 1:20 PM

Staffing in the Clinical Setting
Hillary Tompkins, MD

1:20 – 1:40 PM 
  Staffing in the Endoscopy Unit
Frank Chapman, MBA
1:40 AM – 2:00 PM 

Questions and Answers

SESSION IV:     Communicating with Impact
Navigating change in an ever-evolving healthcare and social media culture is essential to maintaining a thriving practice. In this series of talks we will discuss key aspects of sustaining and growing your practice with tips on identifying change, being effective stewards of change, and implementing strategies through relationships and social media.

2:00 – 2:20 PM   Best Practices in Strategic Goal Setting
Frank Chapman, MBA

2:20 – 2:40 PM   Art of Persuasion: Making Your Case and Framing Your Goal
Hillary Tompkins, MD

2:40 – 3:00 PM


3:00 – 3:20 PM   Marketing Strategies that Work for GI Practice
Jennifer Meier, MBA

3:20 – 3:40 PM   Building a High-Performing Physician Referring Network
Hillary Tompkins, MD

3:40 – 4:00 PM   Innovations in ASC or Practice Structure
Frank Chapman, MBA

4:00 – 4:30 PM   Panel Discussion

4:30 PM   Course Adjourned


Looking at GI Practice Management Differently: This activity was approved for a maximum of 7 AMA PRA Category 1 Credits™

PHYSICIANS - The American Society for Gastrointestinal Endoscopy (ASGE) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. ASGE designates AMA PRA Category 1 Credits™ for this activity. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

PRACTICE ADMINISTRATORS, CODERS and NURSES - All Non-Physician participants in the GI Practice Management Trifecta courses will receive a certificate of attendance specifying hours of education accredited for AMA PRA Category 1 Credit™.


ASGE courses have a history of selling out. It is recommended that you make your hotel reservations as soon as possible. However, you may want to wait to make your airline reservations until you receive confirmation of registration from ASGE.

Marriott Suites Downers Grove
1500 Opus Place
Downers Grove, Illinois 60515
P: (630) 852-1500
F: (630) 852-6527

ASGE has arranged a room block for this course at $119 per night plus applicable tax. This discount is valid only if the reservation is made before October 23, 2019. Please contact the hotel directly to make hotel reservations. Please reference “ASGE TRIFECTA COURSE” when making your reservation. Online Reservation link

Register Now


Earn discounts for attending two or more courses!

  1. In-Person

  2. Live Stream

  3. On-Demand*

Note: In-person and live streaming participants will receive a recording of the courses they attend available in ASGE’s GI Leap approximately two weeks after the live event.

*Individuals wanting to purchase the On-Demand version of the course not participating in the live event may purchase the recordings available in ASGE’s GI Leap approximately two weeks after the live event. Visit for more information.

EURP Members: Contact ASGE Customer Care at (630) 573-0600 for special EURP discounted pricing.

NOT A MEMBER? Save even more when you join ASGE prior to registering for the courses. Submit a membership application with your registration form and receive the discounted member rate. Visit for more information.



Requests for refunds must be sent in writing at least two weeks before the activity to Refunds will be subject to an administrative fee of $100. Attendee substitutions are permitted with ASGE authorization. ASGE has the right to cancel a program at any time at its discretion.

For more information about this or upcoming ASGE educational courses, please visit, email or call 630-573-0600.

Industry representatives interested in attending this course must contact Vanita Jordan Moore, Senior Manager, Sales and Business Development (Ph. 630-570-5625; Email: or Linda kay Tyler, Senior Director, Sales and Business Development (Ph: 630-570-5601; Email:  In compliance with ACCME guidelines, industry representatives may not participate in hands-on training or ask questions during a CME course.

Educational programming through the ASGE Institute for Training and Technology is supported, in part, by the ASGE Foundation. To donate visit

Photography Waiver: ASGE periodically takes photographs and/or video during our educational courses and events, and reproduces them in ASGE educational, news or promotional material, whether in print, electronic or other media, including the ASGE website. By participating in this course, you grant the right to use your name and photograph for such purposes to ASGE. All postings become the property of ASGE.