This is National Colorectal Cancer Awareness Month (NCRCAM), and ASGE is an active participant in this campaign to raise awareness about the importance of CRC screening. I know that, as busy physicians and practice managers, you may not make a habit of becoming involved in public awareness campaigns. And that’s OK, because ASGE is making a great splash on behalf of all of our members!
We have a radio news release about the importance of CRC screening and the latest recommendations. The spot is airing all over the country this month on the following programs: Radio Health Journal, Viewpoints, and La Red (in Spanish).
ASGE also has an active social media campaign on Twitter, Facebook and LinkedIn, helping providers and patients alike to find our great resources about CRC screening. We’re only partway through the month, and we’ve already exceeded our social media reach from all of the 2017 campaign.
- If you would like to participate, there are a few easy things that you can still do to recognize the campaign during March.
- If you’re on social media, look for American Society for Gastrointestinal Endoscopy on Twitter, Facebook or LinkedIn. Check out the #ColonoscopyIsEasier posts, and share the ones that you like best.
- Put a link from your own practice website to the ASGE patient website: www.screen4coloncancer.org
- Print out one of the NCRCAM posters that can be downloaded for free:
“Colorectal cancer is preventable…treatable…beatable! Free Poster
“Prep, Scope, Live!” Free Poster
Also, please check out this terrific TED-Ed animation produced by two of our members at Columbia University Medical Center, and endorsed by ASGE. I hope you’ll find a way to make use of it in presentations to the community at any time of the year.
ASGE also is a proud member of the National Colorectal Cancer Roundtable. To learn more about the Roundtable’s work, visit www.nccrt.org
Thank you for all that you do throughout the year to help patients understand the importance of screening!