Promoting Colorectal Cancer Screening on Lifetime TV

To promote National Colorectal Cancer Awareness Month, ASGE is pleased to take part in a new video airing on the Balancing Act segment on Lifetime. Featuring ASGE leaders, Drs. Bret Petersen, Jennifer Christie and Douglas Rex, ASGE hopes to leverage Lifetime’s reach to emphasize the importance of colorectal cancer screening to its audience.

Involvement in this video is part of ASGE’s ongoing efforts to relentlessly raise awareness among primary care physicians and members of the public about the importance of screening, the appropriate test for the risk factors and the superior role colonoscopy plays in preventing cancer.

If you missed the first airing on March 1 at 7am ET and 7am CT, please tune in to Lifetime on March 8 at the same times.

You can also view this video on Please share this video and the extensive resources and tools available on the site with your referral network and patients, as we continue to encourage screening to save lives.

About The Balancing Act:

The Balancing Act® is a morning show created and produced by BrandStar that offers sensible solutions and essential information in a fun, entertaining format; providing resources to help people do life better. The Balancing Act features everything from delicious recipes, style makeovers and dream getaways to parenting tips and the latest news in health and wealth. Tune in to The Balancing Act weekdays at 7:30 a.m. (ET/PT) on Lifetime®, and find all previously aired episodes on

About Gastrointestinal Endoscopy
Gastrointestinal endoscopic procedures allow the gastroenterologist to visually inspect the upper gastrointestinal tract (esophagus, stomach and duodenum) and the lower bowel (colon and rectum) through an endoscope, a thin, flexible device with a lighted end and a powerful lens system. Endoscopy has been a major advance in the treatment of gastrointestinal diseases. For example, the use of endoscopes allows the detection of ulcers, cancers, polyps and sites of internal bleeding. Through endoscopy, tissue samples (biopsies) may be obtained, areas of blockage can be opened and active bleeding can be stopped. Polyps in the colon can be removed, which has been shown to prevent colon cancer.

About the American Society for Gastrointestinal Endoscopy
Since its founding in 1941, the American Society for Gastrointestinal Endoscopy (ASGE) has been dedicated to advancing patient care and digestive health by promoting excellence and innovation in gastrointestinal endoscopy. ASGE, with almost 16,000 members worldwide, promotes the highest standards for endoscopic training and practice, fosters endoscopic research, recognizes distinguished contributions to endoscopy, and is the foremost resource for endoscopic education. Visit and for more information and to find a qualified doctor in your area.


American Society for Gastrointestinal Endoscopy
3300 Woodcreek Drive Downers Grove, IL 60515
P (630) 573-0600
F (630) 963-8332

Media Contact

Andrea Lee
Director of Marketing and Communications