On Thursday, January 15, 2026, President Trump announced The Great Healthcare Plan, describing it as his administration’s vision for health reform. The proposal is aimed at lowering prescription drug prices, reducing insurance premiums, increasing accountability for large insurance companies, and expanding price transparency across the healthcare system.
The plan seeks to align U.S. drug prices with international benchmarks, expand access to safe over-the-counter medications, redirect insurance subsidies directly to consumers, eliminate pharmacy benefit manager (PBM) kickbacks, require plain-language insurance disclosures, and mandate public price posting for providers and insurers that participate in Medicare or Medicaid. At this time, the White House has not released detailed legislative text.